MARKETING & PUBLIC RELATIONS
Brand awareness on a wholesale or institutional level is an important strategic element to multi-boutique distribution. It is a clearly outlined alternative to “sub-advise” and “white label” approaches.
MBMs develops a tailor-made marketing strategy and a public relations road map for each asset manager. Both are built on the positioning of the asset management company and its funds including the funds’ value proposition. All marketing elements relevant in the wholesale and institutional markets will be proposed. MBMs works with trade press journalists, conference organizers and specialized advertising firms and PR agencies.
MBMs reviews and fine-tunes marketing material, product presentations and fact sheets, proposes suitable conferences and other events, organizes road-shows for portfolio managers and provides updated information on each asset manager on this website.
With MBMs the sales strategy is seamless integrated with the marketing & PR strategy – customized for each asset manager.